Meet the Kuvings founder

Health begins with trust – and trust begins with listening.

Jong-Boo Kim, Founder & CEO of Kuvings

Dear customers,

My name is Jong-Boo Kim and I founded Kuvings with a simple yet profound goal: to enrich people's lives through healthy habits.

What began as a small dream – inspired by the realization that it is not enough to just sell products, but that it is about real solutions for real people – has now become a global brand that accompanies millions of people on their journey to greater well-being.

For over 47 years, we at Kuvings have been dedicated to developing products that aren't just functional, but also offer true quality of life. Our slow juicers—like the new AUTO10S —are the result of this philosophy: They preserve the natural nutrients, flavor, and freshness of every single ingredient. And all with one goal in mind— your health and daily well-being.

"I understood early on: It's not just about products – it's about people."

As a young man, I started selling electronics on the side in 1972. During those years, I realized that true success comes not from selling, but from truly understanding people's wants, concerns, and expectations.

From this realization grew my desire to do more – to develop products that not only work well, but make a real difference in people's lives.

This dream became reality in 1978: I founded Kuvings – with the firm goal of combining technology and health. To this day, this vision continues to drive me daily.

“Technology in harmony with nature – for your daily well-being.”

Today, Kuvings stands for products that combine modern technology with respect for nature. Our juicers are carefully developed to preserve the valuable nutrients from fruits and vegetables as best as possible – for a juice that not only tastes fresh but is also good for you.

Our goal? To give you small moments of well-being every day – moments in which you consciously choose your health. Because we believe that it's the little things that make the biggest difference in everyday life.

“For us, innovation means listening today, designing for tomorrow.”

I firmly believe that technology is most valuable when it makes people's lives noticeably better – simpler, healthier, and more conscious.

That's why we at Kuvings are intensively engaged in pioneering innovations, for example in the field of artificial intelligence. Our vision: to develop kitchen appliances and healthcare solutions that are not only functional but also oriented towards the needs of the next generation.

We don’t just research for today – we develop for your future.

“Sustainability begins with every single decision – and with every product.”

At Kuvings, we see it as our responsibility to not only think for today, but also act for tomorrow. Our goal is to leave future generations a healthier, more livable world.

That's why we pay attention to environmental compatibility, durability, and conscious material selection at every development step. Sustainability isn't just a trend for us—it's part of our DNA.

And you can feel this in every product we manufacture: in the quality, the care and the reliability – day after day.

“Real quality creates trust – and trust is the foundation of every relationship.”

For us at Kuvings, every product is more than just a kitchen appliance – it is the beginning of a connection with you.

That's why we uncompromisingly adhere to the highest safety and quality standards. Our goal is clear: You should feel completely safe and well-supported every time you use our product.

Because true trust arises where reliability is tangible – day after day, application after application.

“Kuvings stands for more than technology – we stand for connection, trust and care.”

Finally, I would like to thank you from the bottom of my heart.

For your loyalty, for your trust and for making Kuvings a part of your everyday life.

For over four decades, we've been supporting our customers on their journey to greater health and well-being—and we'll continue to do just that. As a reliable partner at your side.

If you have any questions, requests or concerns, please do not hesitate to contact us.

We listen. And we do our best – for your satisfaction, every day.

With sincere gratitude,

Yours, JB Kim
Founder & CEO, Kuvings