Answers to these questions are provided by LifeCare.Network's globally recognized and annually presented consumer prize "Kitchen Innovation Award".
The award is based on a consumer-oriented selection process.
Above all, seven criteria are important when evaluating the juicers and high-performance mixers: ease of use/functionality, product benefits, innovation, design, material properties, ergonomics and ecology/sustainability. It is also these criteria that make a new product attractive to consumers – and it is best for consumers to judge this attractiveness themselves. The selection process for the award is therefore based on two pillars: On the one hand, a jury of experts from the fields of design, electronics, gastronomy, architecture and innovation evaluate the entries. On the other hand, the consumer is asked: the independent market research institute K&A BrandResearch conducts a nationwide representative survey of the nominated products among 1,500 consumers. With the award, LifeCare.Network provides buyers in retail and consumers with a simple, objective and transparent orientation that has established itself worldwide as an important and highly regarded aid in purchasing decisions.